SEO Basics for Your Website

Last updated: October 1, 2026

SEO (search engine optimization) is how you improve your site’s visibility in unpaid (“organic”) search results. The platform matters less than your content — clear, well-structured content is what ranks.

The main components of SEO

  • Content — the text and images visitors see. Use clear, relevant content with the words your customers actually search for.

  • Structure — how your pages and site are organized: heading tags (H1–H6), a logical page layout, and internal links/navigation.

  • Back-end info — what search engines read: site and page titles & descriptions, page URLs, image alt text, your sitemap, and page speed.

Best practices

  • Give every important page a unique, descriptive title and meta description.

  • Use one clear H1 per page, with meaningful subheadings.

  • Add alt text to images.

  • Keep page URLs short and descriptive.

  • The keywords field is optional — major search engines no longer use it for ranking.

Where to set SEO in Corksy

Note: SEO changes can take several weeks for Google to reflect, and Google may sometimes display a different title or description than you set if it decides another is more relevant.