Manage Product Brands

Last updated: August 28, 2026

On this page


Create a New Brand

  1. Navigate to the Products tab.

  2. Click on Brands.

  3. Enter the brand name you’d like to create.

  4. Click Save.

Brands help categorize products for easier filtering and merchandising.


Assign a Brand to a Product

  1. Go to the Products tab.

  2. Find the product you want to update and click Edit.

  3. Scroll to the brand field and select your new brand.

  4. Click Save.


View Brands on Storefront

  1. Go to your online store page.

  2. Use the brand filter to sort products by the newly assigned brand.

  3. Only products linked to that brand will appear under the selected filter.

Example: Create a brand for "Estate Wines" and assign select products to highlight them on the shop page.