Klaviyo Overview
Klaviyo is a powerful email and SMS marketing platform built for eCommerce, with behavior-based flows and easy templates. You build audience segments in Corksy and send them to Klaviyo, where you create and send campaigns.
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Connect Klaviyo to Corksy
You’ll need an existing Klaviyo account. Corksy connects to Klaviyo with a private API key.
In Klaviyo, go to Account → Settings → API Keys and click Create Private API Key. Copy the key.
In the Corksy Admin Portal, go to Settings → Email Marketing and click Connect Account in the Klaviyo row.
Paste your Klaviyo API key and click Save.
How Klaviyo works with Corksy
Corksy is your source of customer data; Klaviyo is where you design and send campaigns. You build a segment in Corksy and it goes to Klaviyo, where you create your campaign using that audience.
Two segmentation versions. Corksy accounts are on one of two versions — Classic (choose from dropdowns and manually send) or the newer beta (type what you want; segments can auto-sync). How you get a segment to Klaviyo depends on which you have. See Sending Corksy Segments to Klaviyo & Mailchimp (Classic vs. Dynamic) to find which you have and the exact steps for each.
Klaviyo de-duplicates contacts by email, so re-sending a segment won’t create duplicates.
Only marketing opted-in customers are sent.
Background on how segments work: Segmentation in Corksy · Email Marketing FAQs.
Best practices in Klaviyo
Klaviyo uses one master list; create unlimited segments on top of it using data, tags, and behavior.
Monitor engagement and suppress inactive contacts.
Clean your list every 3–6 months, or after major events (e.g., a Q2 club run), to protect deliverability.
Klaviyo vs. Mailchimp
Feature | Klaviyo | Mailchimp |
Duplicates | Auto-matches by email | Auto-matches by email |
Behavior tracking | All plans (custom tracking needed) | Paid plans only (custom tracking needed) |
Automation | Strong (cart, reorder, win-back) | Good on a paid plan |
Ease of use | More features, more to learn | Simpler, great for basic use |
Best for | Growing wineries wanting smarter marketing | Wineries doing light email marketing |
Also see Using Mailchimp with Corksy.
Wearing too many hats? Corksy Complete can set up your segments, automations, and custom event tracking for you.